“Wall *1973 †2010“
“We just love wall confetti.“
“Did you see? No one came to the funeral on this wall.“
“Another wall bites the dust.“
“I've been pissed off this wall, but it's over.“
MaxHaus // Open Architecture
MaxHaus OpenArchitecture® is an apartment without walls. To communicate that concept to our audience we spread red construction dumpsters with humorous one liners that reinforced both the apartment's main benefit and the brand's youthful and playful spirit.