NGO Beaba // #poefiltro

Beaba is a nonprofit organization whose mission is to demystify cancer, providing information about the disease and treatment in a clear, objective and optimistic way, for children, adolescents and their caregivers. The famous hashtag #nofilter is super popular in Brazil too, translated as #semfiltro. But in Portuguese, the word FILTRO can also mean SUNSCREEN. So, we decided to hack the #semfiltro to fight skin cancer. We’ve created a hashtag response: #poefiltro.